Summary

Company Information

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Grease Monkey Games, and Eden Games. Animoca Brands has a growing portfolio of more than 200 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others.

Role Information

We're looking for a data-driven Growth Hacker to develop and execute marketing strategies that drive user growth, engagement, and conversion. The ideal candidate will have a strong background in marketing analytics, a passion for experimentation, and excellent communication skills. As a Growth Hacker, you will be responsible for analyzing user behavior, identifying growth opportunities, and collaborating with cross-functional teams to launch and optimize marketing campaigns.

Responsibilities:

Develop and execute data-driven marketing strategies to drive user acquisition, retention, and revenue growth

Analyze user behavior, identify growth opportunities, and create targeted marketing campaigns to address them

Collaborate with cross-functional teams, including product, design, and engineering, to launch and optimize marketing campaigns

Design and execute testing and experimentation to measure campaign effectiveness and inform future marketing strategies

Develop and maintain dashboards to track key marketing metrics, including user acquisition, retention, and revenue growth

Conduct market research and competitor analysis to stay up-to-date on industry trends and best practices

Manage and optimize marketing budgets to achieve maximum ROI

Communicate marketing strategies and results to stakeholders, including executives, product teams, and sales teams

Requirements:

6+ years of experience in growth marketing

Bachelor's degree in Marketing, Business, or a related field

Strong background in marketing analytics, including data analysis and interpretation

Strong understanding of the web3 industry

Excellent communication and project management skills

Ability to work in a fast-paced environment and prioritize multiple projects simultaneously

Experience with data visualization tools