An SEO Specialist is responsible for optimising web content to increase a website's visibility on search engine results pages (SERP). This role involves conducting keyword research, analysing web traffic, and implementing SEO strategies. An SEO Specialist must be well-versed in both on-page and off-page optimization techniques. They should also have a good understanding of how search engines work and how to track website analytics.
An SEO Specialist should be able to work collaboratively with other members of a marketing team. The goal of an SEO Specialist is to improve a website's organic search ranking in order to drive more traffic and boost sales.
Qualifications, training and skills required
As the world of digital marketing continues to evolve, the role of the SEO specialist is becoming increasingly important. An SEO specialist is responsible for optimising websites for search engines, with the goal of improving the visibility of their client's site and driving traffic to it. In order to be successful in this role, an SEO specialist must have a deep understanding of how search engines work and how to adjust a website accordingly. They must also be up-to-date on the latest trends and algorithm changes.
In addition, strong writing and analytical skills are essential, as is the ability to work in a fast-paced environment. With the right skills and knowledge, an SEO specialist can play a vital role in helping a business succeed online.
Extra desired training
A genuine interest in search engine optimisation and/or digital marketing
Strong knowledge of online websites, blogs, and all things online
Keeping up-to-date with your technical skills and knowledge is essential
You have an inquisitive mind that drives you to understand Google's algorithms and predict what might change
Knowing how search engines work
Knowledge of social media platforms and how to use them to distribute content, gain links and build successful campaigns
You should have a good understanding of public relations and how to communicate effectively