Summary

Company Information

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Grease Monkey Games, and Eden Games. Animoca Brands has a growing portfolio of more than 200 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others.

Role Information

The TOWER Ecosystem (and $TOWER token) is an Animoca Brand Limited (ABL) project.

As ABL’s first fair launch token, $TOWER was launched early 2021 as a way to bring

players of Crazy Defense Heroes - a popular mobile game - into the world of Web 3.

Since then, the $TOWER token has broadened to include 5 games all utilising $TOWER as

a key aspect of their economic value.

Responsibilities

The Social Media Content Creator is responsible for the continued growth and

engagement of the TOWER community across multiple domains, including but not limited

to X, Instagram, Discord, and Telegram.

This position's core focus is driving community awareness and involvement with the

TOWER project. As such you are tasked with:

• Increasing weekly growth of the TOWER communities on x, Discord and

Telegram channels

• Creating a content plan for regular content updates and posts

• Using tools to create and develop automated scheduling of content on and across

these channels

• Analysing the performance of posts and content with the aim of driving either

community growth and/or community engagement

• Rooting yourself within specific crypto communities (i.e. the BASE community

initially)

• Amplifying positive trends and community sentiment to drive community growrth

Requirements

You will have experience in, and an understanding of:

• What engages crypto-centric communities

• How to grow communities around an established crypto token

• How to measure, analyse and improve upon digital media campaigns, content

performance and attribution

• Digital media tools including tracking community sentiment, and automated post

scheduling

• Creating content roadmaps, plans and campaigns

• Creating weekly digital media performance reports

In addition, you will have:

• A strong grasp of the English language (Chinese Mandarin is a plus, but not

necessary)

• 3+ years experience creating content for, and growing communities on x, plus

2-3 other social media platforms

THE PERKS

• Dynamic and Multi-cultural work environment (15 nationalities and counting!)

• Token and NFT incentive schemes provided by Animoca Brands

• Flat company structure: your ideas get heard by the right people very quickly

• Casual work attire

• Opportunity to get involved in working with various subsidiary brands

• Benefits (Medical / Life / Transportation Allowances)