Summary
Role Information
Responsibilities Creating innovative and compelling content for various digital platforms, including social media, websites, video, email, and in-app content.Understanding of content writing for various ad channels, such as Twitter, Instagram, TikTok, Google, etc.Working with the Growth team, including Acquisition, CRM, and Data Analytic teams, to create effective copywriting solutions.Conducting research and conceptualizing ideas to develop engaging messages for the target audience.Creating personalized, segmented messaging for different customer groups, highlighting the significance of targeting specific customer segments and lifecycle stages with relevant content to boost engagement and conversions.Writing content in various formats, including push notifications, pop-up messages, emails, and other essential CRM channels.Adapting and refining existing content for different purposes.Setting the tone and driving creativity, ensuring excellence in collaboration with the Project Manager and Creative team.Staying up-to-date with trending topics and news to identify content opportunities.Gathering input and validating content with internal teams.Ensuring consistency and quality across all written materials.Utilizing AI tools to develop compelling visuals and content.Requirements At least 3 years of fin-tech / blockchain content writing experience.Exceptional ability to through impactful writing.Proven Experience: Demonstrated experience as a Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns.Crypto Knowledge: In-depth understanding of the crypto landscape, including knowledge of cryptocurrencies, blockchain technology, industry trends, and the target audience's interests and preferences.Creative Writing Skills: Exceptional ability to craft engaging and persuasive copy for various purposes, such as product descriptions, CRM communications, and ad #Hybrid
LI-MK1
Life @ Crypto.com
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
Are you ready to kickstart your future with us?
Benefits
Competitive salary
Medical insurance package with extended coverage to dependents
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Work Perks: crypto.com visa card provided upon joining
Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
About Crypto.com:
Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Learn more at https://crypto.com.
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
Personal data provided by applicants will be used for recruitment purposes only.