Summary

Company Information

Founded in 2016, Crypto-com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Crypto-currency in Every Wallet™. Built on a foundation of security, privacy, and compli-ance, Crypto-com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

Crypto-com is an equal opportunities employer and we are committed to creating an envi-ronment where opportunities are presented to everyone in a fair and transparent way. Crypto-com values diversity and inclusion, seeking candidates with a variety of back-grounds, perspectives, and skills that complement and strengthen our team.

Personal data provided by applicants will be used for recruitment purposes only.

Please note that only shortlisted candidates will be contacted.

Role Information

The Senior CRM Specialist (Loyalty and Engagement) will report directly to the CRM Manager and work closely with in-house marketing, product, and creative teams. The Specialist must demonstrate a deep understanding of the company's product, identify consumer touchpoints, and propose actionable items to meet customers' needs. The ideal candidate should possess strong research and communication skills, be highly organized and detail-oriented, and be capable of managing multiple projects simultaneously.

Responsibilities

Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies

Assist CRM Manager in planning and executing CRM & campaign programs

Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, win-back)

Manage user segmentation, communication delivery (emails, push notifications, in-app messages), and performance evaluation.

Utilize data analytics to anticipate customer behaviors (e.g.: likelihood of churn), and proactively implement retention strategies, and leverage insights for targeted upsell and cross-sell strategies within an optimization framework

Conduct comprehensive experiment throughout the customer lifecycle to identify successful strategies for funnel conversion and customer engagement

Plan and integrate data points with the CRM applications

Coordinate analysis of industry trends to meet business objectives

Create hypotheses, run A/B tests, and apply basic statistics to improve campaign performance

Requirements

Minimum 2 years of experience in growth, marketing, CRM or BA roles

Proficient in delivering campaigns and managing automation with rigorous A/B testing

Sensitive to numbers, logical thinking, and analytical skills

Proven track record of using data and analytics tools to increase performance and enhance customer experience

Excellent command of English; Mandarin proficiency is a bonus

Excellent project management and communication skills

Experience in SQL or HTML is an advantage

Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is a plus

Demonstrates a strong sense of ownership, responsibility, and commitment

Self-directed learner with a motivated attitude

Quick to adapt to ever-changing and volatile market conditions

Interest in and familiarity with financial news preferred

Life at Crypto-com

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team. Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions. Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth. Work Cul-ture. Our colleagues are some of the best in the industry; we are all here to help and support one another. One cohesive team. Engage stakeholders to achieve our ultimate goal - Crypto-currency in every wallet. Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up. Aspire career alternatives through us - our internal mobility program offers employees a new scope.

Are you ready to kickstart your future with us?

Benefits

• Competitive salary

• Attractive annual leave entitlement including: birthday, work anniversary

• Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up

• Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

• Work Perks: crypto-com visa card provided upon joining

Our Crypto-com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.