Summary

Company Information

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.

If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

Role Information

Responsibilities

• Review market trends and collect local users, communities feedbacks and competitors Insights to optimize our service offering.

• Explore collaboration opportunities with blockchain/crypto communities, associations to expand blockchain awareness in Turkey market.

• Share responsibility for improving marketing operational processes - defining/improving, monitoring and reporting.

• Design and implement go to market strategies to boost user growth, facilitate content building and promotion strategies.

• Support and management documentation requests from senior management and ensure the timely execution and proper filing of documents.

• Cooperate with cross functional teams (OPs, marketing, business) in order to complete high-level assignments.

• Coordinate activities and communicate with external vendorsDeploy successful online and offline marketing campaigns from ideation to execution.

• Manage the marketing budget and ensure that all marketing material is in line with Binance’s brand identity.

• Monitor and evaluate the performance of marketing campaigns through data analysis and user feedback, and prepare analytical reports for internal presentation.

• Develop effective marketing and brand communication strategy and ultimately expand our digital footprint and brand awareness in Turkey.

• Contribute to other business development and strategic initiatives.

Requirements

• Demonstrated passion to explore new era for blockchain.

• Solid Understanding of Binance’s Products and Services, have strong understanding of cryptocurrency / blockchain-related terminologies and trends.

• Multi-skilled, fast-learner, problem solver, analytical, hard-working.

• Driven and strategic mindset with strong documentation and writing skills.

• Effective communicator, Native / fluent English & Turkish language skills, Chinese is extra.

• Be able to make market promotion and brand promotion through advertising, soft texts and PR activities, etc.

• Have hands-on experience with web analytics tools and digital marketing channels.

• Be able to turn creative ideas into effective advertising projects.

Working at Binance

• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities

• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless

• Tackle fast-paced, challenging and unique projects

• Work in a truly global organization, with international teams and a flat organizational structure

• Competitive salary and benefits

• Balance life and work with flexible working hours and casual work attire