Summary

Company Information

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.

If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

Role Information

Join our Africa Marketing team as a Senior Marketing Manager to help drive crypto adoption across the continent. You will be delivering performance driven campaigns and help shape our brand in the market.

Responsibilities:

• Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration

• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability

• Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance

• Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI

• Own retention marketing strategies, and own the lifecycle campaigns

• Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics

• Help shape the Binance brand in key African Markets

• Report on the effectiveness of campaigns and provide data-driven recommendations

Requirements:

• Minimum 6 years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3

• Execution-oriented mindset - with the humility, drive, and scrappiness to get it done

• Must have a strong interest and knowledge in crypto/blockchain/technology

• Fluency in English is a must

• Must be able to work independently

• A university degree relating to Marketing is a plus

• Strong coordination skills and strategic mindset for marketing

• Familiarity with online and offline marketing avenues such as social media, community management, and event management

• Proven experience in growing and managing user base

Working at Binance

• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities

• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless

• Tackle fast-paced, challenging and unique projects

• Work in a truly global organization, with international teams and a flat organizational structure

• Competitive salary and benefits

• Balance life and work with flexible working hours and casual work attire